See the world differently,
unlock opportunities and emotions through the power of analogies.
Making waffles.
Making waffles might seem simple—flour, eggs, milk, a bit of sugar—but anyone who’s made them knows that process matters just as much as ingredients. You don’t just throw everything into a bowl at once and hope for the best. First, the dry ingredients are mixed separately, ensuring the flour, baking powder, and sugar are evenly distributed. Meanwhile, the wet ingredients—milk, eggs, melted butter—are whisked together to create a smooth, uniform base. Only then do the two come together, carefully folded in to avoid overmixing, ensuring the waffles turn out light, airy, and perfectly crisp.
Growth in a business works the same way. Different teams and departments, like marketing, sales, and product development, each have their own internal processes and structures—just like wet and dry ingredients. If they try to merge too soon without alignment, the result is chaos. But when each group is given the time and space to prepare, to refine their own contributions, and then strategically combine with others, the result is something far greater than the sum of its parts. A well-executed waffle—and a well-executed growth strategy—both depend on respecting the process.
3 Point Perspective.
Perspective seems simple—just a way of looking at something—but in practice, it’s much harder to grasp. In drawing, a three-point perspective creates depth, dimension, and realism, but actually seeing the world this way takes skill. Three points mean three vanishing angles, each shaping the object from its own position. Each point plays a role in how the final image is perceived.
The same is true in business and teamwork. Creative, sales, and strategy each bring their own perspective—shaped by their experience, focus, and goals. Alone, each sees only part of the picture. But together, they create something fully formed, an idea that has depth and clarity. Just as an artist needs all three points to bring a drawing to life, a business needs multiple viewpoints to bring an idea to the customer in a way that makes sense. The challenge isn’t in having different perspectives—it’s in aligning them to create something greater than any one view alone.
Room Number 44.
In a university dorm, two students had a simple request—they wanted to switch rooms. One preferred the quiet of the far end of the hall, while the other wanted to be closer to the common area. A straightforward swap. But then came the complications: updating mailing addresses, notifying admin, swapping keycards, informing maintenance, rerouting deliveries. A simple room change was suddenly a bureaucratic mess.
What if we just swapped the room numbers instead of moving the students?
Same walls, same furniture, same belongings—just a different number on the door. No lost mail, no administrative headaches, no unnecessary friction. The outcome was the same, but the process was infinitely smoother.
This is how most problems work. Change often feels like a monumental effort—moving people, shifting structures, overhauling systems. But sometimes, the simplest, most effective solution isn’t about physically rearranging everything. It’s about redefining the labels, removing the unnecessary friction, and achieving the same result with half the effort. The smartest moves aren’t always the most complicated—they’re the ones that make the problem disappear before it even becomes one.
Three Truths.
Truth always finds a way to emerge—but what is truth? Today, it’s often defined by facts and data, yet people are driven by emotions. And when emotions are involved, truth becomes layered. In any discussion between two people, there are actually three truths—two from each person, shaped by their own experiences and perceptions—and one more truth from the observer who sees it from the outside.
It’s not about who “wins” the discussion, but about finding common ground and understanding how each person moves forward, guided by their own version of truth. Brands, products, and services face the same challenge. Customers don’t just buy based on facts; they buy based on how they feel, what they believe, and what makes sense to them. The truth of a brand isn’t singular—it’s shaped by those who create it, those who experience it, and those who observe it from a distance. Success isn’t about proving one truth but about aligning perspectives to create something meaningful, understood, and embraced by many.
$260 in 1914.
In 1914, a man had finally saved up a small fortune—$260—enough to buy one of those incredible new Ford Model T cars. But with no internet, no car enthusiast magazines, and no community forums to aid in his research, he faced a challenge: how to make an informed decision.
His first instinct was to seek out those who already owned a Model T. He stopped people on the street, asked neighbors, and even visited a local dealership to hear firsthand accounts. He wanted to know what it was really like to own one—the joys, the frustrations, and whether the investment was worth it. These conversations shaped his understanding and ultimately guided his decision.
Fast forward to today, and little has changed. People still turn to the experiences of others when making purchasing decisions. What has changed is the medium. Instead of stopping strangers or knocking on doors, they scroll through reviews, watch testimonials, and engage in online discussions. The reach of an individual’s voice has expanded, but the fundamental human instinct remains the same—when considering a purchase, people trust the experiences of those who have already made it.